TITLE

Berger eyes premium decorative paints market with 'Lewis Berger'

AUTHOR(S)
Desai, Suresh Thakur
PUB. DATE
October 2005
SOURCE
Chemical Business;Oct2005, Vol. 19 Issue 10, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the new Lewis Berger brand launched by Berger Paints in India in 2005. Efforts of the company to consolidate its position in the premium decorative paints market; Views of managing director Subir Bose on positioning its paints in the lifestyle product category; Expected market share of the company upon the introduction of the product.
ACCESSION #
18905323

 

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