TITLE

Convenient coupons

PUB. DATE
November 2005
SOURCE
Progressive Grocer;11/1/2005, Vol. 84 Issue 16, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features Coupons On Demand, an on-site coupon-dispensing kiosk from Matthias MoneyBoard which manages coupon marketing for manufacturers and retailers. Consumers can select from 72 brand-name products, and coupons print in 2.1 seconds. The system is installed in stores at no charge. Manufacturers do not pay for coupons until they are redeemed, stores increase their profits, and consumers save on brand-name items without having to clip and carry coupons.
ACCESSION #
18903213

 

Related Articles

  • Issue of efficient coupon handling and processing pits manufacturers against retailers, coupon clearinghouses. Varadarajan, P. Rajan // Marketing News;9/28/1984, Vol. 18 Issue 20, p13 

    The article discusses the findings of a study conducted by Arthur Anderson & Co. in 1981 regarding coupon handling and processing by U.S. retailers. The study focused on steps involved in the handling of coupons including issuance by product manufacturers, acceptance and processing by retailers,...

  • Trade promotion rises. Neff, Jack // Advertising Age;4/3/2000, Vol. 71 Issue 14, p24 

    Reports on the increasing number of package-goods companies that are resorting to trade promotion and couponing, as sales and profit pressures mount in the United States. Growth of trade promotion in the laundry, diaper and paper categories; Stability of advertising spending despite the surge...

  • A MARKET RESPONSE MODEL FOR COUPON PROMOTIONS. Neslin, Scofl A. // Marketing Science;Spring90, Vol. 9 Issue 2, p125 

    An econometric market response model for measuring the effect of coupon promotions upon market share is developed and estimated. In addition to the brand's own couponing efforts, the model takes into account retailer promotions for the brand as well as competitive couponing activity. The model...

  • Continuous sales (price) promotion destroys brands: NO. Robinson, Bill // Marketing News;1/16/89, Vol. 23 Issue 2, p4 

    The article offers insights on the impact of continuous sales promotion on brands. It cites that many cereal brands promote sales continuously by using various techniques such as coupons, premiums and games. It emphasizes that continuous sales promotion is not always an effective strategy. It...

  • Using vouchers and incentives to add brand value. Smith, Nicola // Marketing Week;4/16/2015, p1 

    This article focuses on ways to make voucher campaigns successful in adding value to the brand. It discusses the increase in use of vouchers by brands to drive their business since the recession, results of a study from online promotion specialist RapidCampaign on the influence of sales...

  • Shoppers Embrace New Coupons. Angrisani, Carol // SN: Supermarket News;4/2/2007, Vol. 55 Issue 14, p42 

    The article focuses on the targeted-marketing program iSave Today available in all Price Chopper stores in the U.S. Shoppers who scan their AdvantEdge loyalty card at the iSave kiosk receive a coupon containing offers and promotional messages selected just for them based on their shopping...

  • Whose side am I on anyway? Cataldo, Jill // Wilson County News;2/7/2014, p4B 

    In this article, the author talks about electronic mails related to consumer's coupons issues sent to her by readers asking information on how they can save money by purchasing branded products in stores.

  • In-Store holds Court. Hosea, Maeve // In-Store;Jul2003, p25 

    Highlights the 2003 In-Store Marketing Show held in London, England. Participation of point-of-purchase manufacturers and installers, marketers, design groups and printers; Attendance figures; Retail industry products on display; Seminars hosted by industry professionals. INSETS: Who was...

  • Cigarettes, Crack Cocaine and Coupons. Ries, Al // Retail Merchandiser;Jul/Aug2007, Vol. 47 Issue 6, p9 

    The article focuses on the use of coupons as a marketing strategy in the retail industry. Couponing is a marketing activity that is almost impossible to measure, it is easy, of course, to count the coupons in a cash register. But it is not possible to count the customers who would have bought...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics