Higher yields

Chanil, Debra; Major, Meg
November 2005
Progressive Grocer;11/1/2005, Vol. 84 Issue 16, p48
Trade Publication
This article focuses on the outcome of Progressive Grocer's 2005 Produce Operations Review conducted in the U.S. The review is based on surveys of retail produce executives who were polled on a variety of topics, including supermarket performance and trends in retail produce departments. The supermarket industry reported $1.7 billion in fresh produce sales in 2004. Retail produce executives expect even better sales growth for all of 2005. As a composite, 4.6 percent of operators report that produce sales generate less than 5 percent of total store sales, while 39.3 percent pin produce sales at between 5 percent and 9 percent of the total pie. The pace of change in the fresh produce business has become faster in the past decade than it has in the 50 years preceding it.


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