Ready, again

Phillips, Bob
November 2005
Progressive Grocer;11/1/2005, Vol. 84 Issue 16, p46
Trade Publication
This article discusses the sales growth of the premium ready-to-drink (RTD) iced tea segment in U.S. supermarkets, as of November 2005. According to ACNielsen data, RTD tea dollar sales have grown 30.2 percent over the past four years among supermarkets doing $2 million or more in sales, excluding supercenters. One category management strategy is segmenting aisles in terms of product attributes. Consumers have come to recognize the importance of organic products.


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