Don't get mad

Lempert, Phil
November 2005
Progressive Grocer;11/1/2005, Vol. 84 Issue 16, p16
Trade Publication
This article discusses the impact of mad cow disease on the sales performance of supermarkets in the U.S., as of November 2005. Howard Lyman, an ex-cattle rancher turned vegetarian, shocked the nation by revealing that cattle slaughterhouse waste was being fed to cattle, a practice that could lead to mad cow disease, officially known as bovine spongiform encephalopathy. The exposure led to increased sales of organic beef. Beef sales have been increasing significantly since 2001. As shoppers continue on their path toward better nutrition, the beef industry will have to re-engineer its future.


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