TITLE

Mining for gold through customer data

PUB. DATE
November 2005
SOURCE
Progressive Grocer;11/1/2005, Vol. 84 Issue 16, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the results of two studies that examined the use of customer data by U.S. supermarkets in dealing with competition. The first study analyzed customer behavior related to an East Coast small-town supermarket for 20 months, before and after a Wal-Mart supercenter opened 2 miles away from the location. In a separate report that focuses on supermarket-supplier collaboration, the Grocery Manufacturers Association concludes that companies need to better employ the point-of-sale data available to them to gain insight into changing consumer demand.
ACCESSION #
18903187

 

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