TODAY'S FORECAST: BLACK CLOUDS
- KCOP weathering the Chris-Craft storm. Wang, Karissa S. // Electronic Media;12/11/2000, Vol. 19 Issue 50, p49
Reports that the innovative weathercasting of United Paramount Network Los Angeles, California-based affiliate KCOP TV helps the station weather the uncertainty over the Chris-Craft industries stations' news operations. Ranking of the newscast in the November 2000 sweeps book; Comparison...
- EARNING A PLACE IN NIGHTLY NEWS. Atkin, Hillary // Television Week;9/3/2007, Vol. 26 Issue 34, p46
The article focuses on the commitment of television network KNBC-TV in Los Angeles, California to environmental journalism. The station has a dedicated environmental reporter, Pablo Pereira, who also is the weekend weathercaster. Mr. Pereira also blogs on the station's Web site about topics...
- Ducking for cover. // Onfilm;Mar2011, Vol. 28 Issue 2, p4
The author discusses rebranding among television networks. He recalls several instances where networks underwent rebranding, one of which was advised to post a weather update every 30 seconds in its main news bulletin while another was urged to change its target audience. In his opinion, such...
- PowerGen starts agency trawl for 1m pounds ITV weather. // Marketing Week;5/17/2001, Vol. 24 Issue 14, p11
Reports on PowerGen's review of the creative account for its ITV weather forecast sponsorship. Number of agencies asked to pitch for the account; Agencies that have had relationships with the company; Background on the sponsorship deal between PowerGen and ITV; Executive overseeing the review.
- CABLE FLOODS ZONE. Becker, Anne // Broadcasting & Cable;10/31/2005, Vol. 135 Issue 44, p18
Looks at the implementation of the lessons learned by U.S. television stations from Hurricanes Katrina and Rita on covering Hurricane Wilma. Number of employees and satellite trucks deployed by CNN cable television network; Prevention of commercials by the Weather Channel in broadcasting;...
- Up in the Air. Malone, Michael // Broadcasting & Cable;4/5/2010, Vol. 140 Issue 14, p20
The article focuses on weather reporting that boost viewership of several television (TV) networks in the U.S. It notes that KCNC TV channel has a different approach while CBS TV Network offers full weather report during the first ten minutes of its late news and no weather broadcasting in the...
- IN THE FORECAST: A BLACK SPELL OF WEATHER. Keegan, Rebecca Winters // Time;11/14/2005, Vol. 166 Issue 20, p97
This article reports that comedian Lewis Black will be the first celebrity to deliver the forecast on the Weather Channel the week of Nov. 14, 2005. Black comments on his weatherman status on the cable network's "Evening Edition."
- On the Circuit:. // CableFAX Daily;5/17/2006, Vol. 17 Issue 96, p3
Reports on the special screening of the global warming documentary "An Inconvenient Truth," written by Weather Channel's climate expert Dr. Heidi Cullen, at the Regal Theatre in Atlanta, Georgia on May 15, 2006. List of political personalities who attended the special screening; Plan by Cullen...
- COMING NEXT: The Weather as a Political Issue. Rosen, Jay // ETC: A Review of General Semantics;Spring1989, Vol. 46 Issue 1, p30
Discusses how a responsible weatherman can take on the function of a political reporter. Information on the responsibilities of a weatherman; Reason why a weatherman is never seriously condemned for his predictions; Description of weather reporting on television.