On Demand, Urban Style

Umstead, R. Thomas
November 2005
Multichannel News;11/14/2005, Vol. 26 Issue 47, p44
Reports on the Def on Demand (DoD) programming service unveiled by Comcast Corp. for its subscribers in urban areas in the U.S. in November 2005. Views of Page Thompson, vice president and general manager of Comcast On Demand, on the service; Reason of the company for selecting the video on-demand than offering a linear channel; Sponsors of DoD, including apparel company Reebok.


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