Break.com Amps Up Cell Phone Video

Donohue, Steve
November 2005
Multichannel News;11/14/2005, Vol. 26 Issue 47, p10
Reports on the partnership of wireless entertainment company Amp'd Mobile and Web site Break.Com to promote video content on Amp'd mobile phones in the U.S. in 2005. Reliance of Break.Com in viral marketing to promote its offering; Utilization of evolution data only network from Verizon Wireless in the video content service of Amp'd Mobile; Amount of monthly fee to be charged by Amp'd Mobile for unlimited access to Break.Com videos.


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