TITLE

CBS Sees $5B Market Coming

AUTHOR(S)
Haugsted, Linda
PUB. DATE
November 2005
SOURCE
Multichannel News;11/14/2005, Vol. 26 Issue 47, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the results of a study conducted by CBS which is about on-demand marketing strategies which were presented at a conference organized by EPM Communications Inc. in Los Angeles, California in November 2005. Benefits of on-demand service offering for television networks; Impact of the use of digital video recorders on television programming; Eagerness of some viewers to pay charges for on-demand television programs.
ACCESSION #
18892270

 

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