TITLE

A Case For Guarantees and Endorsements

AUTHOR(S)
McCarthy, Tom
PUB. DATE
November 2005
SOURCE
Lodging Hospitality;11/1/2005, Vol. 61 Issue 15, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains the significance of guarantees and endorsements in marketing. Reaction of a typical prospect to guarantees; Motivation behind the reluctance of companies to offer guarantees; Efficacy of testimonials/endorsements.
ACCESSION #
18883027

 

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