MSN plans AdCenter UK launch for early next year

November 2005
New Media Age;11/3/2005, p2
Trade Publication
This article reports on the plans of MSN to launch its AdCenter search marketing technology in Great Britain in early 2006. Speaking at the Engage conference organized by the Internet Advertising Bureau, Microsoft Chairman Bill Gates said. "It's next month that we start using it for all our U.S. ads and then by early next year we'll be using it on a global basis." The AdCenter technology, which claims to offer improved targeting to advertisers, has already been given a full launch in France and Singapore after successful trials in those countries in the past few months. MSN has high hopes that AdCenter will help it to tackle the dominant position that Google holds in the search marketing sector.


Related Articles

  • Target niche markets with user-inspired content. Nutley, Michael // Marketing Week;12/11/2008, Vol. 31 Issue 50, p80 

    The article offers various developments related to personalised advertising through the Internet. It states that etailers are using simple A/B splits to present regular visitors with a different landing page to that served up for newcomers, and advertising serving systems are being developed so...

  • BREAKING.  // New Media Age;2/10/2005, p3 

    Presents news briefs related to interactive marketing as of February 2005. Venture of search engine Ask Jeeves into the blogging sector via the acquisition of Trustic; Advertising campaign of Peugeot via interactive TV; Launch of the official Web site for the Cheltenham racing festival.

  • Why Novell came up with Netware logo. Johnson, Bradley // Advertising Age;3/29/1993, Vol. 64 Issue 13, p34 

    This article highlights the promotion of the Yes. NetWare logo from Novell, a marketer of personal computer (PC) software products in the U.S. The logo appears in an advertising campaign and will go on thousands of NetWare compatible products made by other companies. It follows the Intel inside...

  • BING. Bulik, Beth Snyder // Advertising Age;11/16/2009, Vol. 80 Issue 39, p18 

    The article examines marketing of the Bing brand Web search engine by Microsoft Corp. The difficulties facing a product launch in a field dominated by rival company Google Inc. are discussed. The company's aggressive and expensive television and Internet advertising campaign for the search...

  • 'Bing' Ballmer says, 'Don't drink that poison Google milk!' Dumenco, Simon // Advertising Age;6/15/2009, Vol. 80 Issue 22, p22 

    The author offers opinions on the product launch of the Bing Web search engine by Microsoft Corp. The company's marketing of this new product is seen as flawed in several fundamental ways, most notably by making a deliberate comparison with the dominant Web search engine of Google Inc. The...

  • DIGITAL STRATEGY: What you need to be doing in search.  // Lawyer (Online Edition);5/26/2011, p49 

    The article presents several tips regarding internet searches for brands and products in context to the digital marketing strategy. It mentions the use of search engine from Google Inc. by the 90 percent of the consumers in Great Britain, and highlights the search platform AdWords from Google...

  • PR smokescreen masks Bill's ills. Maher, William // Australian Personal Computer;Jun2003, Issue 294, p24 

    Computer software company Microsoft Corp.'s research scientists have a vision for a future beyond the operating system Windows, but it is all a smokescreen for a company that lost its pioneer tag ages ago. The company's public relations officials are making every effort to establish the...

  • Demystifying Search Engine Marketing. Stylman, Josh // Brandweek;3/14/2005, Vol. 46 Issue 11, p28 

    Deals with the use of Web search engines as a marketing channel. Significance of identifying the pros and cons before launching an Internet advertising campaign; Influence of the company's marketing goals on the implementation of a search engine marketing campaign; Role of bid management.

  • Best Use of Search Marketing.  // New Media Age;11/9/2006 Supplement, p25 

    The article offers information on Bigmouthmedia's Superbreak search campaign, winner of the 2006 NMA Interactive Marketing and Advertising Awards in the Best Use of Search Marketing category. Superbreak provided Bigmouthmedia with a list of objectives that it wanted to achieve through search...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics