TITLE

MSN plans AdCenter UK launch for early next year

PUB. DATE
November 2005
SOURCE
New Media Age;11/3/2005, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plans of MSN to launch its AdCenter search marketing technology in Great Britain in early 2006. Speaking at the Engage conference organized by the Internet Advertising Bureau, Microsoft Chairman Bill Gates said. "It's next month that we start using it for all our U.S. ads and then by early next year we'll be using it on a global basis." The AdCenter technology, which claims to offer improved targeting to advertisers, has already been given a full launch in France and Singapore after successful trials in those countries in the past few months. MSN has high hopes that AdCenter will help it to tackle the dominant position that Google holds in the search marketing sector.
ACCESSION #
18877850

 

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