TITLE

Multicultural marketing

AUTHOR(S)
Vadher, Sandip
PUB. DATE
November 2005
SOURCE
Brand Strategy;Nov2005, Issue 197, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article outlines simple steps to help brand owners aspiring to create more inclusive marketing campaigns and reach ethnic minorities in Great Britain in 2005. The tips will be helpful for marketers who aspire to create inclusive marketing programs but are put off by the multiple languages, religions and cultures that exist in Great Britain.
ACCESSION #
18853139

 

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