Market focus Vodka

November 2005
Brand Strategy;Nov2005, Issue 197, p42
Trade Publication
The article reports that the number of vodka drinkers has increased by more than four million across Great Britain, France, Germany and Spain since 2000. France experienced the biggest increase of 53%. Vodka consumption varies across Europe with almost 24% of adults drinking it in Great Britain, compared with only 6% in Spain. Only 10% of Germans drink vodka versus 13% of the French.


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