TITLE

Big spenders

PUB. DATE
November 2005
SOURCE
Brand Strategy;Nov2005, Issue 197, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article ranks the top brand advertisers in Great Britain in September 2005 based on net spending for advertising campaigns. DFS is ranked first with an advertising spending of 7,087,527 British pounds, followed by Sainsbury's at second with 5,076,632 British pounds. Orange is ranked third with advertising spending of 5,057,578 British pounds.
ACCESSION #
18853131

 

Related Articles

  • Ridley Scott returns to ads with Orange work. Yates, Karen // Campaign;04/24/98, Issue 17, p4 

    States that with a 7 million Pound advertising campaign that positions Orange, a mobile phone operator as a cutting-edge technology company will be celebrating its fourth birthday in April, 1998. Details on the campaign; Comments made by Robert Fallow, Orange's marketing director; Description...

  • £10m spend for Orange's Learn project.  // Marketing Week;5/15/2003, Vol. 26 Issue 20, p10 

    Reports on the advertising campaign launched by mobile phone operator Orange in London, England. Promotion of the services offered by the company; Cost for the development of the campaign; Concept of the advertisement.

  • Mills on…Orange. Mills, Dominic // Campaign;2/23/2001, Issue 8, p25 

    Focuses on the advertising campaign of text messaging service provider Orange in Great Britain. Target market of the commercial; Alteration of the marketing strategy; Flotation of the television advertisement.

  • Orange supports customer initiative with 'academy' ad. Solley, Sam // Marketing (00253650);7/3/2003, p20 

    A 13-year-old professor lecturing a fictional academy of phone trainers will feature in advertisement campaign of telecommunication company Orange PLC , to show how customers can make more use of their mobile phones. The 40-second execution, set in the 'Orange Training Academy', shows the...

  • STRATEGY OF THE WEEK: ORANGE. Mutel, Glen // Campaign;8/8/2003, Issue 32, p12 

    Orange Co. is planning a several outdoor campaigns for the summer. Orange's creative work has been subjected to close scrutiny this year. But, as it launches its fourth major campaign of 2003, it is the company's media strategy that is under the microscope. The mobile phone company's new Fair...

  • Orange calls pitch for pan-Euro task. Sweney, Mark // Campaign;8/15/2003, Issue 33, p1 

    Orange PLC is holding a pitch to develop a pan-European advertising campaign. It has called in its European roster agencies, including Great Britain-based Mother, to present creative work. The pitch signals a major shift in Orange's advertising strategy--it has traditionally run campaigns on a...

  • Orange campaign breaks.  // Campaign;7/4/2008, Issue 26, p5 

    The article reports on the advertising campaign launched by telecommunications company Orange PLC in Great Britain. It states that the campaign will feature the straplinhe "I am." In addition, the company plans to allocate £30 million for the development of its advertising campaigns across...

  • Orange begins global TV and print push in the UK.  // New Media Age;11/6/2003, p13 

    Focuses on the launch of the first global broadcast and print advertising campaign of telecommunications company Orange across Great Britain as of November 2003. Development of the theme of focusing on individual customers; Strategy of differentiating the company; Added services.

  • Orange pre-empts photo message drive with 'out-here' teenage blitz. Rosser, Michael // Precision Marketing;11/29/2002, Vol. 15 Issue 10, p6 

    Reports on the advertising campaign launched by British telecommunication firm Orange. Campaign theme; Target customers.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics