Wood, Magnus
November 2005
Brand Strategy;Nov2005, Issue 197, p40
Trade Publication
The article features the Pick 'N' Mix Party People dance party at Ibiza, Spain, in 2005. The party is attended by hundreds of people who have been dancing for hours. The event is also an exaggerated reflection of consumer trends for the rest of Europe and that is why parties such as the Pick 'N' Mix are interesting for marketers.


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