TITLE

STATE OF MASCULINITY

AUTHOR(S)
Saunders, Neil
PUB. DATE
November 2005
SOURCE
Brand Strategy;Nov2005, Issue 197, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article cites key research findings on masculinity and men's role in society. It comments on the evolving state of masculinity amidst the shift from manufacturing to information economies, which has resulted in a disruption of men's roles and changes in the notion of masculinity. The article also discusses the emergence of different spectra of men, divided between new and traditional males.
ACCESSION #
18853125

 

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