Saunders, Neil
November 2005
Brand Strategy;Nov2005, Issue 197, p37
Trade Publication
The article cites key research findings on masculinity and men's role in society. It comments on the evolving state of masculinity amidst the shift from manufacturing to information economies, which has resulted in a disruption of men's roles and changes in the notion of masculinity. The article also discusses the emergence of different spectra of men, divided between new and traditional males.


Related Articles

  • Men--It's in Their Nature. Sommers, Christina Hoff // American Enterprise;Sep2003, Vol. 14 Issue 6, p4 

    Comments on the efforts of gender reformers to resocialize boys by freeing them from male stereotypes. Difference between male and female behavior; Consequences of male's tendency to be competitive and less concern with feelings; Distinction between pathological and healthy masculinity.

  • Even more terrifying than state-sponsored feminism is state-sponsored masculinity. Byfield, Link // Report / Newsmagazine (Alberta Edition);11/22/99, Vol. 26 Issue 42, p4 

    Presents the author's views on the subject of gender roles and a possible 'course in manhood' for Scottish boys, proposed by the United Kingdom Men's Movement. Description of the course and its expected benefits; The author's view that modern society tries to eliminate all differences between...

  • TURKEY: Virginity and Masculinity. Goksel, Iklim // Men of the Global South;2006, p55 

    The article presents a study regarding the implications of virginity for masculine identities in Turkey. Virginity and virginity exams are said to be given importance in Turkish discussions. Turkish men's honor is measured by how they can protect a woman from harm. The author also mentions that...

  • Fatherhood 2.0. Cullen, Lisa Takeuchi; Grossman, Lev // Time International (Atlantic Edition);11/26/2007, Vol. 170 Issue 21, p35 

    The article discusses what it means to be a man and father in 2007. The author explains how the roles of men have changed throughout the history of mankind from a hunter to a nurturer. The definition of masculinity has changed and now males are performing tasks that were once considered...

  • Bias-motivated Aggression against Men: Gender Expression and Sexual Orientation as Risk Factors for Victimization. Sloan, Colleen; Berke, Danielle; Zeichner, Amos // Sex Roles;Feb2015, Vol. 72 Issue 3-4, p140 

    Bias-motivated aggression is an ongoing problem in the United States, and data show that men comprise the majority of both perpetrators and victims of these types of offenses. Although gay men appear to be at particular risk for victimization, theory suggests that aggression of this type may be...

  • Masculinity Ideology and Subjective Well-Being in a Sample of Polish Men and Women. Pietraszkiewicz, Agnieszka; Kaufmann, Michèle C.; Formanowicz, Magdalena M. // Polish Psychological Bulletin;Mar2017, Vol. 48 Issue 1, p79 

    Masculinity ideology is defined as a blend of cultural beliefs, types of behavior, and roles generally associated with men and boys. Previous studies have showed mixed effects of adherence to masculine ideology on men's subjective well-being, indicating negative but also positive relationships....

  • Men in nursing: Re-evaluating masculinities, re-evaluating gender. Brown, Brian // Contemporary Nurse: A Journal for the Australian Nursing Profess;2009, Vol. 33 Issue 2, p120 

    This paper critically interrogates and re-evaluates the notion that it is somehow difficult being a man in nursing and suggests some ways forward which will allow us to gain a more politically astute purchase on gender, nursing and the socio-political context in which the profession operates....

  • THE RHETORICAL CONSTRUCTION OF MASCULINITY. CAZACU, AUREL M. // Journal of Research in Gender Studies;2014, Vol. 4 Issue 2, p680 

    Any liturgical scenario offers to the auditorium a triple repertoire: ritualic, musical, and homiletic. In this study we intend to discuss this homiletic aspect. Even if the homily does not identify itself with the lay, heathen oratory, it becomes a successful preach only due to mixture of the...

  • Circling the Square. Nutter, Chris // Gay & Lesbian Review Worldwide;Nov/Dec2004, Vol. 11 Issue 6, p19 

    The article focuses on the complexity of mainstream male culture in the United States. Homophobia has stigmatized male homosexuality, labeling certain traits as "gay," which in turn has promoted and maintained a cultural divide between straight and gay men. The Bravo television program, "Queer...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics