TITLE

Customer disservice

AUTHOR(S)
Dawson, Charlie
PUB. DATE
November 2005
SOURCE
Brand Strategy;Nov2005, Issue 197, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses several ways to make customers unhappy and explains why businesses find it so easy to do so. The top 10 dissatisfying customer experiences are outlined by the article, showing the customer issues and describing what lies behind them. The implications of the research article for customer services and marketing were also discussed.
ACCESSION #
18853062

 

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