TITLE

Marketing excellence

AUTHOR(S)
Lewis, Elen
PUB. DATE
November 2005
SOURCE
Brand Strategy;Nov2005, Issue 197, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article cites key findings from the Marketing Excellence Forum on how brands are embedding learning into business life. Setting up a rigorous and practical marketing training program is an essential first step. The key to ensuring that learning trickles through an organization is changing people's habits so it becomes a way of working.
ACCESSION #
18853057

 

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