King of the world

Doonar, Joanna
November 2005
Brand Strategy;Nov2005, Issue 197, p20
Trade Publication
The article discusses how the old-school burger brand of Burger King is increasing its appeal to consumers worldwide in 2005. The management is pushing up value and the fast food restaurant company is recovering and heading in the right direction with global sales of nearly $11.3 million in 2004. Burger King is also recognized as a pioneer in online marketing and allowing its brand to use more humor.


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