TITLE

King of the world

AUTHOR(S)
Doonar, Joanna
PUB. DATE
November 2005
SOURCE
Brand Strategy;Nov2005, Issue 197, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how the old-school burger brand of Burger King is increasing its appeal to consumers worldwide in 2005. The management is pushing up value and the fast food restaurant company is recovering and heading in the right direction with global sales of nearly $11.3 million in 2004. Burger King is also recognized as a pioneer in online marketing and allowing its brand to use more humor.
ACCESSION #
18853045

 

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