TITLE

Gianni Ciserani: the Italian job

AUTHOR(S)
Lewis, Elen
PUB. DATE
November 2005
SOURCE
Brand Strategy;Nov2005, Issue 197, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Gianni Ciserani, vice president and general manager of Procter and Gamble in Great Britain and Ireland in 2005. Ciserani has injected some Italian passion into the British operation since his arrival in July 2004. He is a vivid reflection of Procter and Gamble's quiet revolution as the business opens itself up to the outside world and shakes off a cloak of formality and secrecy.
ACCESSION #
18853035

 

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