Gianni Ciserani: the Italian job

Lewis, Elen
November 2005
Brand Strategy;Nov2005, Issue 197, p16
Trade Publication
The article profiles Gianni Ciserani, vice president and general manager of Procter and Gamble in Great Britain and Ireland in 2005. Ciserani has injected some Italian passion into the British operation since his arrival in July 2004. He is a vivid reflection of Procter and Gamble's quiet revolution as the business opens itself up to the outside world and shakes off a cloak of formality and secrecy.


Related Articles

  • Learning to listen to new ideas. Lewis, Elen // Brand Strategy;Nov2005, Issue 197, p18 

    The article presents an interview of Gianni Ciserani, vice president and general manager of Procter and Gamble in Great Britain and Ireland in 2005. Ciserani expressed his views on marketing and the importance of innovations at the company. He also commented on the openness and transparency of...

  • P&G appoints UK chief as Ciserani takes up Euro role. Reynolds, John // Marketing Week;5/17/2007, Vol. 30 Issue 20, p3 

    The article announces career developments of several executives of the Procter & Gamble Co., including Gianni Ciserani as president for the Western Europe operations, Irwin Lee as vice-president and managing director for Great Britain and Ireland operations, and Susan Arnold as president of...

  • P&G boss slams innovation-stifling promotions. Bowery, Joanna // Marketing (00253650);5/4/2006, p1 

    This article reports that packaged goods firms are struggling to create ground-breaking products as they spend too much on price promotions, according to Procter & Gamble Co. vice-president and Great Britain and Ireland managing director Gianni Ciserani. Lower prices are considered a good thing...

  • Ariel replaces Liquitabs with 3in1 Pods. Bamford, Vince // Grocer;7/27/2013, p28 

    The article focuses on the move of consumer goods company, P & G UK, to launch the Ariel 3in1 Pods as a replacement for its Ariel Liquitabs which is described as the first-ever three-chamber detergent.

  • Life in the Shoes of Today's Moms.  // Global Cosmetic Industry;May2012, Vol. 180 Issue 4, p8 

    The article focuses on a survey conducted by the P&G soap brand of more than 1,000 American moms for understanding the stress today's mothers feel and how they feel about parenting.

  • Battery booster from Duracell.  // Independent Retail News;4/5/2012, p50 

    The article reports that five lucky readers of the journal "Independent Retail News" are being offered the chance to each win two cases of Duracell AA and AAA by P&G UK.

  • P&G's 'laundry savvy' consumer initiative.  // Independent Retail News;5/3/2013, p34 

    The article informs that consumer goods company Procter & Gamble UK has launched the consumer initiative program "Laundry Savvy" that offers advice from experts on how to improve experience of using the firm's washing products.

  • Herbal Essences hair care lines on offer.  // Independent Retail News;2/22/2013, p28 

    The article offers information regarding a contest organized by Procter & Gamble UK for independent retailers to win three cases of Herbal Essences Tousle Me Soly 200ml shampoo and conditioner.

  • Ariel Boosters.  // Independent Retail News;1/25/2013, p20 

    The article evaluates the Ariel Stain Remover 3D Boosters from Procter & Gamble UK.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics