TITLE

Pulling the right strings

AUTHOR(S)
Anderson, Gerry
PUB. DATE
November 2005
SOURCE
Brand Strategy;Nov2005, Issue 197, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how to keep intellectual property, such as product brands, timeless and relevant to consumers in Great Britain. It examines the case of the "Thunderbirds" television and film franchise, which celebrated its 40th anniversary in 2005. As a celebration of the anniversary, original toy products are being reintroduced under the Gerry Anderson brand.
ACCESSION #
18853033

 

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