Pulling the right strings

Anderson, Gerry
November 2005
Brand Strategy;Nov2005, Issue 197, p15
Trade Publication
The article discusses how to keep intellectual property, such as product brands, timeless and relevant to consumers in Great Britain. It examines the case of the "Thunderbirds" television and film franchise, which celebrated its 40th anniversary in 2005. As a celebration of the anniversary, original toy products are being reintroduced under the Gerry Anderson brand.


Related Articles

  • A TAKE-CHARGE GUY. Williams, David E. // Cinefantastique;Aug/Sep2004, Vol. 36 Issue 4, p47 

    The article presents an interview with actor Bill Paxton about his motion picture "Thunderbirds." When asked about his familiarity with the television version of the show, he said that as a kid growing up in the 1960s he knows everything that was happening in England including the popularity of...

  • 'Thunderbirds' Advances TV Toons. BARRACLOUCGH, LEO // Variety;10/28/2014, Vol. 325 Issue 12, p110 

    The article focuses on the film remake of the television program "Thunderbirds," which aired in the 1960s. Topics include the use of computer-generated imagery (CGI) on the film, why production has taken over two years, and the use of marionettes in the original television show. Information is...

  • Here comes The Thunderbirds. Wilensky, Dawn // License!;Feb2002, Vol. 5 Issue 1, p54 

    Focuses on the toy licensing agreement for the television series 'The Thunderbirds,' in the U.S. as of February 2002. Target market for the products; Products developed for the agreement.

  • Exporters should act to protect brand names. Taylor, Michael // NZ Business;Aug96, Vol. 10 Issue 7, p62 

    Focuses on the need for New Zealand exporters to protect their brands using the protections offered by destination countries. International emphasis on protection for intellectual property rights; Main reason for the government's involvement at both bilateral and multilateral levels.

  • Locog is over-protective.  // Marketing Week;8/2/2012, Vol. 35 Issue 29, p12 

    The article presents quotes from readers about rules protecting brand name products related to the 2012 Olympic and Paralymic Games enacted by the London Organising Committee of the Olympic and Paralympic Games (LOCOG).

  • Appendix F: Sample Cease-and-Desist Letters.  // Defending the Brand;2004, p243 

    Examples of cease-and-desist letters in relation to the abuse of brands or intellectual property online discussed in the book "Defending the Brand" are presented.

  • It's all in a name.  // Accountancy;Feb2003, Vol. 131 Issue 1314, p10 

    The article highlights the case of Tottenham Hotspur, a football club. Tottenham Hotspur football club has won the court battle with a street trader who claimed that the name Tottenham was not the sole property of the club because it is also the name of a town in England. The court has allowed...

  • Baby boom boosts makers of infant items.  // Discount Store News;10/4/93, Vol. 32 Issue 19, p58 

    Ranks the top brands of toys based on a survey of store managers in the United States for 1993. Ranking by region; Ranking by managers of Wal-Mart, Kmart and Target; Fisher-Price; Mattel; Playskool; Little Tikes; Milton Bradley; More.

  • Why Can't UGLY Be PRETTY??? Edwards, Jim // Brandweek;4/18/2005, Vol. 46 Issue 16, p32 

    Focuses on the Ugly Clothing brand created by marketer Jonny Adams. Background on the establishment of the business; Efforts of the business to market its brand to celebrities; Intellectual property issue on the brand.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics