TITLE

Riding the oceans

AUTHOR(S)
Monturo, Richard
PUB. DATE
November 2005
SOURCE
Brand Strategy;Nov2005, Issue 197, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how an understanding of cultural trends can help marketers derive cross-cultural insights towards a Pacific Rim-style of brand development in 2005. Plotting immigration trends in the Pacific Rim may be an initial step for global marketers studying market trends with an eye to developing innovative products.
ACCESSION #
18853030

 

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