The Mini-Me school of marketing

Mortimer, Ruth
November 2005
Brand Strategy;Nov2005, Issue 197, p12
Trade Publication
The article discusses the evolving craze for one-of-a-kind personalization in the toy industry in 2005. The article also examines the impact of the customization trend on marketing initiatives. The personalization trend is moving more into toys, as involving customers in making their own toys gives them extra emotional attachment to it.


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