TITLE

The Mini-Me school of marketing

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
November 2005
SOURCE
Brand Strategy;Nov2005, Issue 197, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the evolving craze for one-of-a-kind personalization in the toy industry in 2005. The article also examines the impact of the customization trend on marketing initiatives. The personalization trend is moving more into toys, as involving customers in making their own toys gives them extra emotional attachment to it.
ACCESSION #
18853027

 

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