TITLE

BRAND MOT

AUTHOR(S)
Doonar, Joanna
PUB. DATE
November 2005
SOURCE
Brand Strategy;Nov2005, Issue 197, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the James Bond film franchise and whether the 21st Bond film, "Casino Royale," will still be relevant in Great Britain in the 21st century. Consumer interest in James Bond motion pictures were analyzed and concerns were raised on the abundance of product placement in the films.
ACCESSION #
18853024

 

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