Not just Seventeen

Mortimer, Ruth
November 2005
Brand Strategy;Nov2005, Issue 197, p8
Trade Publication
The article reports that the girls' magazine "Seventeen" has extended into the reality television program "Miss Seventeen" on MTV in the U.S. in 2005. The television program is part of the periodical's initiatives to appeal to a wider range of readers. "Miss Seventeen" features young, ambitious contestants competing to win an internship on the title's editorial staff.


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