TITLE

Not just Seventeen

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
November 2005
SOURCE
Brand Strategy;Nov2005, Issue 197, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the girls' magazine "Seventeen" has extended into the reality television program "Miss Seventeen" on MTV in the U.S. in 2005. The television program is part of the periodical's initiatives to appeal to a wider range of readers. "Miss Seventeen" features young, ambitious contestants competing to win an internship on the title's editorial staff.
ACCESSION #
18853005

 

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