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Lewis, Elen
November 2005
Brand Strategy;Nov2005, Issue 197, p3
Trade Publication
The article presents the author's views on product brands and brand-name products in Great Britain in 2005. How employees behave will have an impact on the brand than the font on the packaging of products. A transparent brand is a trusted brand because consumers like to know where things come from. Marketers also need to look to international markets for their brand marketing initiatives. The creation of savvy brands also require the involvement and interaction of consumers.


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