When the Light is Right

Behar, Hank
November 2005
Convenience Store News;11/15/2005, Vol. 41 Issue 14, p113
Trade Publication
This article discusses the role of interior and exterior lighting of convenience stores in attracting more customers. Lloyd Reeder, senior vice president, outdoor lighting, of LSI Industries Inc., a lighting design and manufacturing company based in Cincinnati, said that store operators should focus on security, energy consumption and merchandise display. Each has its own needs and, for the most part, use different lighting fixtures and lamps. Security begins outside, and outside lighting is a progression of three layers of light, according to the Illuminating Engineering Society of North America. The first layer is an overall level of illumination throughout the area; the second is additional light on the pathways used by shoppers and motorists; and the third is a low but visible layer of light on the perimeter, where, if something unlawful is going to happen, it will most likely start here. There should be a clear delineation between foot and car travel areas to ensure a safe passage from car to store, but extra lighting isn't always necessary for this to occur. In a community where light trespass is a concern, recommended levels are 10 footcandles at the pump canopy in an area with light surroundings, and 5 footcandles in an area with dark surroundings.


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