Heating Up Freezer Sales

Francella, Barbara Grondin
November 2005
Convenience Store News;11/15/2005, Vol. 41 Issue 14, p81
Trade Publication
This article focuses on the sales of frozen foods in various convenience stores of the U.S. Sales of convenience stores' best sellers--frozen novelties--were up nearly $324.7 million, or 1.5 percent for the 52 weeks ending August 14, as unit volume fell 2.6 percent. The biggest gain was found in the bulk ice cream department, where sales of almost $239 million were up 3.6 percent for the August-to-August period, though unit sales increased less than 1 percent. Frozen yogurt, once the favorite of marketing types, accounted for $4.9 million in register rings, but sales were down almost 15 percent and unit sales plunged by 18.2 percent. For instance, the most frequent purchasers of novelties and ice cream skew toward households of four or five, with children, and with incomes of $100,000 or more novelties or $75,000 to $99,000.


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