Greetings and Salutations

November 2005
Convenience Store News;11/15/2005, Vol. 41 Issue 14, p12
Trade Publication
This article focuses on a new study of the stationery goods market including greeting cards, social stationery, gift wrap and partyware, conducted by Unity Marketing, according to which the most dynamic change in the market is a generational shift from older consumers to younger. Traditionally, middle-aged consumers were the mainstay of the greeting card and stationery industry, but not anymore. Today, consumers 44 and younger take the lead as the most active buyers of all things stationery. Pam Danziger, president of Unity Marketing, said that this generational shift means dramatic changes to the greeting card marketplace and foretells disruption for companies not attuned to the needs and desires of the younger consumer.


Related Articles

  • Flowers and plants less giftable, survey shows.  // GMPRO - Greenhouse Management & Production;May2007, Vol. 27 Issue 5, p52 

    The article discusses the results of a survey of consumers who went shopping for Christmas gifts in 2006. The survey conducted by Unity Marketing revealed that many shoppers opted for consumable and entertainment gifts rather than flowers and plants. According to Pam Danziger, president of Unity...

  • Trend-savvy gift, home accent market shows strong growth.  // Garden Center Magazine;Jun2008, Vol. 14 Issue 6, p8 

    The article discusses growth in the giftware and home accent market. Research by the market research firm Unity Marketing revealed substantial increases in the market from previous years. Pam Danziger, president of Unity Marketing, comments on how gift marketers have followed consumer trends....

  • Do it at Home Greeting Cards are Crunching the Market for Retailers and Manufacturers.  // Souvenirs, Gifts, & Novelties;Nov/Dec2005, Vol. 44 Issue 8, p100 

    The article analyzes the reasons for the decline in greeting cards sales in the U.S. in 2004. It discusses the factors that influenced the decrease in sales, including the stationary goods market and consumers' sensitivity to prices. It also presents the comments of Pam Danziger, president of...

  • Jewelry Isn't Just for Women Anymore.  // Souvenirs, Gifts, & Novelties;May2005, Vol. 44 Issue 4, p72 

    Discusses a study conducted by Unity Marketing in 2005, which revealed the interest of men on jewelry in the U.S. Remarks from Pam Danziger, president of Unity Marketing, on the jewelry market; Reason behind the interest of men on jewelry; Effect of the emergence of metrosexual male on the...

  • Boom Times For The Home Fragrance Market.  // Souvenirs, Gifts, & Novelties;May2005, Vol. 44 Issue 4, p122 

    Reports on the sales increase of home fragrance products in 2005 according to the results of the Home Fragrance and Candle Report 2005 conducted by Unity Marketing in the U.S. Remarks from Pam Danziger, president of Unity Marketing, on scented candles; Target consumers for home fragrance...

  • The 'Pop' Factor. Wilson, Marianne // Chain Store Age;Apr2006, Vol. 82 Issue 4, p78 

    The article talks about Pam Danziger, president of Unity Marketing in Stevens, Pennsylvania. According to her, shoppers are rejecting the old concept of hunting and gathering shopping in favor of a more involving, interesting, dynamic retail experience. Retailers on the cutting-edge of this...

  • Stimulus checks may not help luxury market. Linville, Jeff // Furniture/Today;5/26/2008, Vol. 32 Issue 38, p17 

    The article presents information on a survey conducted by Unity Marketing concerning the effect of the 2008 Economic Stimulus Package on luxury spending in the U.S. It reveals that only 11% of affluent consumers surveyed plan to use the rebate splurge on something special. According to Unity...

  • Flowers and plants less giftable, survey shows.  // Garden Center Magazine;May2007, Vol. 13 Issue 5, p12 

    The article highlights the results of Gift Tracker survey, conducted by consulting firm Unity Marketing. The survey shows that the percentage of shoppers making gift purchases in the fourth quarter of 2006 declined eight points. It also reveals that candles and candle accessories were included...

  • Making Shopping More Fun Is Key to Retailing Success.  // Souvenirs, Gifts, & Novelties;Jun/Jul2009, Vol. 48 Issue 5, p225 

    The article discusses the findings of a study on recreational shopping, which claims that retailing success depends on shopping experience. The study, which was conducted by Unity Marketing, shows that people who like to shop tends to shop often and spend more. Pam Danziger of Unity Marketing...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics