TITLE

LOYALTY BOOSTERS

AUTHOR(S)
Burnham, Audrey
PUB. DATE
March 1996
SOURCE
Accountancy;Mar1996, Vol. 117 Issue 1231, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of loyalty card programs by major supermarkets in Great Britain. The loyalty card program is a form of customer relationship marketing. By keeping in touch with millions of customers, the program endeavors to assess consumer behavior and to focus on loyal shoppers. In spite of this, customers have shown varied reactions to the program. The availability, design, and possible benefits of the program are further presented.
ACCESSION #
18843556

 

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