TITLE

WPP ups integrated ante with Weinstein Co

AUTHOR(S)
Sanders, Lisa; Stanley, T. L.
PUB. DATE
November 2005
SOURCE
Advertising Age;11/7/2005, Vol. 76 Issue 45, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the investment placed by WPP in Weinstein Co. as part of the agency holding company's increasing commitment to the expanding branded-entertainment area in the U.S. as of November 2005. Peter Tortorici, who joined the WPP media agency MindShare in late 2004 as president of MindShare Entertainment, is moving up into Group M Entertainment as president. From that position, he can craft entertainment deals for all of the media clients of WPP, which will then be executed within each media agency by a number of leading entertainment-focused executives. In 2005, David Lang joined Mindshare as senior partner and director of programming, from senior VP at Broadway Video Entertainment. Mediaedge:cia earlier this year promoted Fred Dubin, as managing partner, director of entertainment marketing and promotions, from managing partner, director of broadcast. The Weinstein-WPP deal has the potential to break new ground in branded entertainment. It is not just that the deal terms give WPP Chief Executive Martin Sorrell or one of his representatives a seat as a silent partner on the Weinstein Co. of representatives, whose members include top media and financial types, including Tarak Ben Ammar, the Franco-Tunisian financier and producer Vivi Nevo.
ACCESSION #
18839716

 

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