Cereal's still king
- The Perfect 'Thin' Food. Robertson, Sarah // Prevention;Apr2002, Vol. 54 Issue 4, p83
Reports that people who regularly eat ready-to-eat breakfast cereal with fruit, weigh less than those who skip breakfast or eat other breakfast foods, and offers advice about which cereals to purchase. INSET: Slimming Cereals.
- Cereal bars need killer marketing. // MarketWatch: Food;March 2003, Vol. 2 Issue 3, p16
Analyzes the market for cereal bars in Western Europe. Indications that the confectionery market in Western Europe is reaching saturation; Role of marketing activities in the battle for consumer interest; Differences in cereal bar products preferences in various countries.
- A Cereal Start. Roberts Jr., William A. // Prepared Foods;Sep2003, Vol. 172 Issue 9, p13
Discusses how prepared cereal manufacturers responded to U.S. consumers' preference for a single-serve, portable foods compatible with a harried lifestyle. Factors that make consumers avoid breakfast; Overview of the nation's breakfast food market; Trends in breakfast foods.
- 5 Ways to Supercharge Your Breakfast. Foltz-Gray, Dorothy // Health (Time Inc. Health);Jan/Feb2000, Vol. 14 Issue 1, p102
Suggests ways to improve breakfast foods. Suggested nutrients and ingredients needed for toast and coffee; Preparation of cereal and milk; Nutrients needed for pastry.
- Rispino fails to survive Snack-a-Jacks assault. // Marketing Week;3/13/2003, Vol. 26 Issue 11, p9
Reports on the failure of Masterfoods' low-fat rice snack brand Uncle Ben's Rispinos to beat rival brand and category leader Quaker Snack-a-Jacks, in Great Britain. Plan of Masterfoods to eliminate the non-performing brand from the company's product line; Background on the brand; Attribution of...
- The 2009-2014 Outlook for Instant Hot Cereals in Japan. Parker, Philip M. // Country Outlook Reports;1/ 8/2010, pN.PAG
Several charts showing the latent demand outlook for instant hot cereals from 2009-2014 in Japan alongwith the demand across prefectures and cities including Kanazawa, Akita and Okazaki, sorted alphabetically and by rank are presented.
- October 1930: Medical breakthrough. Goldenberg, Susan // Beaver;Oct/Nov2005, Vol. 85 Issue 5, p11
This article looks over an article published in the American Journal of Diseases of Children in October 1930 which reported on the discovery a ready-made cereal believed to offer the nutrients every child needs to grow and develop by a group of researchers at Toronto's Hospital for Sick Children...
- On the table. Lewis, Len // Progressive Grocer;Mar98, Vol. 77 Issue 3, p12
Evaluates the percentage of breakfast cereal consumptions gathered by the `American Demographics' magazine. High rate of cold cereals consumption among black consumers; Breakfast cereal consumption by different races.
- healthy bites. Black, Rosemary // Parenting;May2006, Vol. 20 Issue 4, p177
This article warns parents not to be mislead by cereal bars. Children and busy mothers love cereal bars, but do not let the word "cereal" mislead you into thinking they're an ideal choice for breakfast. When buying, look for fewer than 10 grams of sugar and 2 grams of saturated fat, no trans...