Looking Up: the Next Generation

Schruntek, Walter I.
May 1999
FoodService Director;05/15/99, Vol. 12 Issue 5, p40
Trade Publication
Considers the food preferences and brand loyalties of the Year 2000 generation. Difference between the Millennial Generation and the Generation X; Attitude of the Generation GI; Importance of branding in the foodservice industry.


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