TITLE

Secret of My Success

AUTHOR(S)
Beasty, Colin
PUB. DATE
November 2005
SOURCE
CRM Magazine;Nov2005, Vol. 9 Issue 11, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the replacement of customer relationship management (CRM) system of financial services firm First American. Reason for deciding to replace the CRM system; Factors considered by the company in selecting a vendor; Result of the implementation of the system.
ACCESSION #
18820296

 

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