TITLE

Better Info Leads to Better Campaigns

AUTHOR(S)
Britt, Phillip
PUB. DATE
November 2005
SOURCE
CRM Magazine;Nov2005, Vol. 9 Issue 11, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the adoption of Clementine enterprise data-mining workbench computer software from SPSS by SLM Corp. to help analyze information about the end customer of its credit and other products. Remarks from Keanan Hertz, director of customer relationship management and market intelligence at SLM, on the reason behind the need of the company to have better information; Benefits of the SPSS software for the analysis and presentation of information; Information on SPSS Model Manager system.
ACCESSION #
18820294

 

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