TITLE

SEWING UP ONLINE OFFERS

AUTHOR(S)
DeFelice, Alexandria
PUB. DATE
November 2005
SOURCE
CRM Magazine;Nov2005, Vol. 9 Issue 11, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the utilization of testing and optimization service of Offermatica by arts and crafts business Joann.com to conduct Web site test to know which products preferred by customers. Views of owner Linsly Donnelly on the business; Information on the cost of implementing and managing testing in-house; Significance of running tests according to Donnelly.
ACCESSION #
18820290

 

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