TITLE

BANKING ON BIG GREEN

AUTHOR(S)
Defelice, Alexandra; Britt, Phillip
PUB. DATE
November 2005
SOURCE
CRM Magazine;Nov2005, Vol. 9 Issue 11, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the profitability of financial services company through implementation of customer relationship management (CRM) technologies. Advantage of CRM; Remarks from Josh Lewis, vice president of the consumer direct division at Sterns Lending, on the expectation of customer on the CRM process; Adoption of a chat program by Wachovia.
ACCESSION #
18820288

 

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