Defelice, Alexandra; Britt, Phillip
November 2005
CRM Magazine;Nov2005, Vol. 9 Issue 11, p34
Trade Publication
Focuses on the profitability of financial services company through implementation of customer relationship management (CRM) technologies. Advantage of CRM; Remarks from Josh Lewis, vice president of the consumer direct division at Sterns Lending, on the expectation of customer on the CRM process; Adoption of a chat program by Wachovia.


Related Articles

  • Shopping in the 'Super' Market. Gupta, Alok; Yoon, Eddie // Best's Review;Sep2014, Vol. 115 Issue 5, p31 

    The article focuses on prospecting for potential consumers in relation with life insurance sales. Topics discussed include Super Consumers in consumer package goods (CPG), a concept that the top 10% of highly spenders can boost 30% o sales and nearly 50% profits, motivation of consumers to be...

  • Acquisition, affinity and rewards: Do they stay or do they go? Steffes, Erin M.; Murthi, B. P. S.; Rao, Ram C. // Journal of Financial Services Marketing;Dec2008, Vol. 13 Issue 3, p221 

    Customer relationship management seeks to understand how to generate profitable customers who enter into a long-term relationship with a firm. In this paper, we examine the role of modes of acquisition and retention programmes on customer lifetime in the context of a credit card issuing bank....

  • No contingency for rainy days.  // Marketing Week;2/12/2009, Vol. 32 Issue 7, p37 

    The article presents the author's comments and suggestions for financial brands, in economic crisis. The author states that there is a huge educational job for both Government and finance brands to make pensions seem a more attractive and necessary investment for consumers. According to him,...

  • RUN FOR THE MONEY. Arnold, Catherine // Marketing News;4/15/2004, Vol. 38 Issue 7, p13 

    Reports on the increased spending made by several financial services marketers in the U.S. to attract Internet-savvy consumers. Increased interest of consumers to shop on the Internet according to analyst Ron Shevlin of Forrester Research Inc.; Decision of financial marketers to invest more...

  • DO YOUR HOMEWORK. Barron, Jacob // Business Credit;Apr2008, Vol. 110 Issue 4, p54 

    The article discusses ways on how credit professionals could build successful relationships with international customers. It states that the most vital step to build rapport with international clients is to respect the differences that exist between cultures and countries. It is stressed that...

  • Wachovia Corporation SWOT Analysis.  // Wachovia Corporation SWOT Analysis;January 2004, p1 

    Presents an overview of Wachovia Corp., company, which is a market provider of financial services. Company overview, including revenues generated in fiscal year 2003, services provided, and principal businesses; Key facts, including contact information; Analysis of the company, including...

  • Company Overview.  // Wachovia Corporation SWOT Analysis;January 2004, p4 

    Presents an overview of Wachovia Corp., company, which is a market provider of financial services. Revenues generated in fiscal year 2003; Principal business offered including an array of banking services to corporate and personal clients including credit cards, trusts and investment services.

  • Ninewest.com Combats Cart Abandonment with LivePerson Digital Engagement Solutions. Pemberton, Tye // CRM Magazine;Dec2014, Vol. 18 Issue 12, p42 

    The article offers information on the LiveEngage, a cloud-based live chat support software for customer engagement, from LivePerson which is being deployed by retailer Nine West in its customer service channel.

  • Why are some modes of acquisition more profitable? A study of the credit card industry. Steffes, Erin M.; Murthi, B. P. S.; Rao, Ram C. // Journal of Financial Services Marketing;Sep2011, Vol. 16 Issue 2, p90 

    A key challenge in financial services marketing is attracting good customers to the firm. For most financial services firms, including credit card firms, a good customer is also a profitable customer. Managers would like to use marketing tactics that attract the most profitable customers while...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics