TITLE

crm's High Wireless act

AUTHOR(S)
Lager, Marshall
PUB. DATE
November 2005
SOURCE
CRM Magazine;Nov2005, Vol. 9 Issue 11, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the use of wireless technology in customer relationship management (CRM). Reason behind the importance of wireless to CRM; Views of John Carini, CEO and chief architect of wireless at iEnterprises, on wireless technology in CRM; Key areas that location-based mobile technology can aid CRM. INSET: is it practical? is it safe?.
ACCESSION #
18820287

 

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