The Art of Selling IT

Arussy, Lior
November 2005
CRM Magazine;Nov2005, Vol. 9 Issue 11, p26
Trade Publication
Focuses on the significance of skill of selling in the success of information technology implementations. Belief of salespeople on creating a transparent selling process; Action to be taken by information technology professionals to ensure complete and resistance-free implementation of technology; Importance of cooperation in the success of technology implementation.


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