TITLE

Keeping the Faith

AUTHOR(S)
Goldenberg, Barton
PUB. DATE
November 2005
SOURCE
CRM Magazine;Nov2005, Vol. 9 Issue 11, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the implementation of customer relationship management (CRM) in two companies. Background on the companies; Reason of the companies for replacing its existing CRM application; Success factors in CRM initiatives.
ACCESSION #
18820285

 

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