TITLE

Mapping CRM's Growth Path

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
November 2005
SOURCE
CRM Magazine;Nov2005, Vol. 9 Issue 11, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the implementation of customer relationship management (CRM) in the financial services industry which was discussed by Kimberly Harris-Ferrante, a research vice president at Gartner, at a session at Gartner's Financial Services Technology Summit 2005 in New York. Stages of CRM maturity; Information on relationship optimization; Factors to consider by financial services providers that are looking to promote relationships.
ACCESSION #
18820284

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics