TITLE

TVB rate hikes less than feared

AUTHOR(S)
Murphy, James
PUB. DATE
October 2005
SOURCE
Media: Asia's Media & Marketing Newspaper;10/21/2005, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that media agencies in Hong Kong, China, have reacted with cautious optimism after the territory's leading terrestrial broadcaster TVB revealed a less-than-expected five percent increase in its standard rate card for 2006. Unveiled earlier this week, the 2006 schedule includes a five percent increase when applying standard rates, but advertisers who have committed to advance schemes will be hit harder, with rises of up to 27 percent. Advertisers who commit to a seven per cent increase in spending will find the rate increase significantly smaller at 10 percent.
ACCESSION #
18805383

 

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