TITLE

Who's That Surfer in Window?

AUTHOR(S)
Haugsted, Linda
PUB. DATE
November 2005
SOURCE
Multichannel News;11/7/2005, Vol. 26 Issue 46, p37
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the Dream254: The Verizon Incubator campaign from Verizon Communications Inc. in the U.S. in 2005. Participation of African-American entrepreneur Addye Joy Durant in the campaign; Significance of the campaign to business people; Views of Verizon vice president of marketing and brand management Jerri DeVard on the appeal of the campaign.
ACCESSION #
18800342

 

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