TITLE

Raking it in

AUTHOR(S)
Major, Meg
PUB. DATE
October 2005
SOURCE
Progressive Grocer;10/15/2005, Vol. 84 Issue 15, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with promotions of fresh food in the U.S. grocery trade as of October 15, 2005. Starting with a base of 1,600 locally grown Magic Lantern pumpkins, Quinton Neely of Hen House Market unveiled his dazzling pumpkin patch promotion as an extension of the grocery's Buy Fresh/Buy Local campaign that ran throughout the summer. As part of an ongoing campaign to encourage healthy snacking, Sorrento Lactalis, maker of Sorrento and Precious cheese products, Inc. has rolled out a sweepstakes across nearly 1,000 grocery stores nationwide.
ACCESSION #
18799520

 

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