The extra mile

Goldschmidt, Bridget
October 2005
Progressive Grocer;10/15/2005, Vol. 84 Issue 15, p48
Trade Publication
This article looks at the growth of value-added laundry detergents in the U.S. grocery trade. According to ACNielsen, for the 52 weeks ended August. 13, 2005, sales dollars for the heavy-duty liquid detergent category in food stores with $2 million or more in sales increased 2.5 percent. Consumers have a load of value-added laundry detergents to choose from, including ones designed to be used in cold water, or with lower-sudsing high-efficiency washing machines for energy and cost savings. INSET: Nature's way.


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