TITLE

Taking the high ground

AUTHOR(S)
Tortola, Jane Olszeski
PUB. DATE
October 2005
SOURCE
Progressive Grocer;10/15/2005, Vol. 84 Issue 15, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the success of Baesler's Market in Terre Haute, Indiana as of October 15, 2005. According to storeowner Bob Baesler, the store just completed a $12 million expansion, and added 10,000 square feet to a five-year-old building. And the work to improve its gasoline business is ongoing. At the end of the first year, total store sales were 15 percent higher than projected, and at the end of year three, sales were 45 percent above projection, most of which attributed to selling the gasoline. Also giving the company a competitive edge is its focus on fresh.
ACCESSION #
18799508

 

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