Freescale plans IP strategy to boost market for FlexRay core

Yeates, Harry
October 2005
Electronics Weekly;10/19/2005, Issue 2214, p10
Trade Publication
The article reports that Freescale Semiconductors Inc. has developed a business model and partnered with U.S. start-up IPextreme, which specialises in packaging and supporting complex IP blocks, to improve uptake of its FlexRay automotive networking IP core. Freescale has previously stated that FlexRay's complexity needs considerable effort to ensure standardised implementations throughout the industry, and IPextreme's role is to expand the market more rapidly. IPextreme said its business model should attract companies that have to develop large, complex SoCs rapidly, re-using lots of IP blocks in the process, and who need to minimise the risk of re-spins.


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