Frank Presson: Community Involvement Builds Client Connections

Opiela, Nancy
May 1999
Journal of Financial Planning;May99, Vol. 12 Issue 5, p92
Academic Journal
This article features Frank Presson, founder of Presson Financial Associates in Tucson, Arizona. Presson's involvement with local charities and professional organizations has been helpful in fueling the growth of his practice. Presson is a moderator for his church, on the board of the Arthritis Foundation and a member of a local Rotary Club. Presson is also currently vice president of the western region of the National Association for Personal Financial Advisors. Known for both his work with local charities and on a professional basis, Presson now has a waiting list for new clients. In fact, his practice is growing in Washington, D.C. as well as in Tucson. Although he could hire additional planners and grow his practice, Presson is likely to remain a sole proprietor. "I work at home and I promised my wife that we'd have no hired help in the house," he says. "I could use help with all the filing, et cetera, but then I'd have to get an office." Presson agrees that it is a challenge to manage clients' long-term expectations given the recent investment environment where many people see a 20 percent annual return as the norm. To set the stage for reasonable expectations, Presson says that before managing anyone's money he always does a financial plan. In addition, he has all clients sign an investment policy statement and preaches daily that the years of big returns cannot last.


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