May 1999
Journal of Financial Planning;May99, Vol. 12 Issue 5, p23
Academic Journal
This section presents the results of a survey conducted by the journal in March 1999 regarding the views of readers on issues related to financial planning. The survey was sent by broadcast fax to 778 readers. The respondents are financial planners. Fifty-seven acceptable returns were received, a response of 7.3 percent. These results reflect reader opinion as of March 29, 1999. The average rate given by the 57 respondents regarding the state of the current business climate in the U.S. for the practice of financial planning, on a scale of 1 to 10 with 10 being the top rating, is 8.41. On the other hand, the rate for the current level of confidence in the investment environment as it relates to meeting client goals and objectives is 7.39. The recommended age for purchasing long-term care insurance for 64.3% of the respondents is around 56-65 years of age. The percentage of respondents who consider Merril Lynch as the most well-known full-service financial services company brand among consumers is 27.7. Other financial services companies considered by the respondents are Fidelity, American Express, Schwab, Vanguard and Salomon Smith Barney. Percentage of the portfolio mix of clients that is invested in Standard & Poor's 500.


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